1.Which magazine titles does the company publish?
2.What types of audiences are targeted by these magazines?
3.Why would it target different audiences with each magazine that it makes?
4.Does the company have any other business interests?
5.If you can find any information about the current performance of these businesses (such as share prices, growth/contraction of the business etc) also include this information.
1.http://www.ipcmedia.com/ is the Publishing house that I am going to be focusing on. The magazine titles they focus on cover a wide range of genres. Some of the more known magazines they publish are; Nuts, TVtimes and Fate. Their men's section has a range of leisure/sport including Country Life, Horse & Hound, Rugby World and Decanter, as well as lifestyle brands including Nuts, Mousebreaker and NME.
2.Their Large market for women consists famous women's weeklies including Look, Now, Chat and Woman; TV entertainment brands including What's on TV, TVTimes and TV & Satellite Week and, online, the goodtoknow network.
Their upmarket women's division comprises luxury fashion brands including Marie Claire and InStyle, lifestyle brands including ‘woman&home and essentials and home interest brands including Ideal Home, Livingetc and housetohome’.
It would target different audiences with each magazine that they make so that they can branch out and gain a larger audience for all of their magazines and so they accommodate for everyone’s wants and so they can gain a bigger revenue.
The business review of these magazines are
Look delivers an ABC of 314,329, up 2.3% on the period and 2.9% on the year - significantly outperforming both the weeklies and fashion sectors Nuts grows its share of the total men's weekly market to a record 61.7%, with a circulation of 234,034
Woman&home delivers another superb performance. Reporting a year-on-year increase of 5.1% to 353,160, the magazine for women aged 40-plus is celebrating its best performance for 12 years Essentials delivers growth with its practical and inspiring content. It is up by 4.6% on the year, with an ABC of 98,487 In Style
The upmarket fashion and style bible, is up 0.8% on the year at 180,987 and outperforming the fashion sector What's on TV's Group
Product Report, released today, shows the brand selling 1,318,093 copies each week, and achieving a 44% increase in unique users to www.whatsontv.co.uk, now at 516,000 TVTimes delivers growth and increases sales by 1.9% on the period with ABC of 343,226
Uncut delivers a rock solid performance, up 0.2% to 87,069 on the period in a monthly music sector that has declined by 2.9% Soaplife has increased sales by a stunning 9.6% on the year with an ABC of 112,275 Angler's Mail performs brilliantly, with a 7% year-on-year increase to 34,668
Prediction celebrates a 6.8% year-on-year increase, delivering an ABC of 14,646 and growing its market share by 1.9% Trusted Reviews recently reported a great ABCe, showing unique users up 37% on the year, and page impressions up 45% during the same period. The site now reaches 2,456,763 unique users, resulting in 13,708,776 page views.
These figures were retrieved from www.ipcmedia.com
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